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Hitz Video Rental is evaluating rental prices. Historical data show that Friday and Saturday have twice the rentals of other days of the week. The

Hitz Video Rental is evaluating rental prices. Historical data show that Friday and Saturday have twice the rentals of other days of the week. The following information pertains to the store's normal operations per week:

 

Average rentals per day on Friday and Saturday

 

1,350

 

 

Average rentals per day on Sunday through Thursday

 

600

 

 

Store hours per day

 

12

 

 

Total units available for rent

 

10,000

 

 
   

Variable operating costs per hour

 

$43

 

 

Marketing costs per week

 

$1,900

 

 

Customer service costs per week

 

$250

 

 

 

The store manager wants to charge more for rentals on Friday and Saturday. What is the minimum price that should be charged during peak rental days?

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