HLTH339 UNIT 2IP

Assignment Details

Healthcare organizations realize that they have target audiences that they need to tailor their messages. For example, a sports rehab would likely target high schools and colleges with sports programs as part of their marketing efforts.

For this assignment, consider the role of a healthcare manager at a skilled nursing facility in your city or county. You have been asked to present to the leadership team how to better reach your target audiencethe aging population and seniors. The presentation should address the following:

The demographics of this group in your area (e.g., the overall percent of the population over 65 or 75, male and female in the group, or average income) I live in Orangeburg County SC

The main types of insurance for this target group

Approaches to marketing to this specific target audience

Challenges to overcome in reaching the target group

Approaches to retaining this target group as a long-term client or patient

Provide a Reference slide with 35 academic sources.