H.M. Alger has just become a product manager for the manufacturer of Brand K. Brand K...
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H.M. Alger has just become a product manager for the manufacturer of Brand K. Brand K is a consumer product with a retail price of $1.00. Retail margins on the product are 30%. The manufacturer sells Brand K directly to the retailers. Variable manufacturing costs for Brand K are S0.10 per unit. Fixed manufacturing costs = $800.000. The manufacturer's advertising budget for Brand K is $500,000. The Brand K product manager's salary expenses total $35,000. Brand K manufacturer's salespeople are paid entirely by commission, which is 10%. The manufacturer's shipping costs, breakage, insurance, and so forth are $0.05 per unit. Note that all questions pertain to the manufacturer of Brand K. In 2021, Brand K and its direct competitors sold a total of 20 million units this market. In 2021. what is: 1. The unit contribution (contribution margin per unit) for Brand K? 2. Brand K's break-even point? 1,780,000 $0.75 3. The market share Brand K needs to break even? 4. Brand K's operating income? 4,515,000 0-15 annually; Brand has 25% of 15,000,000 -1,250,00 FOLIC ACCOU CERTIFIED andcompan www.rushto 770-287-1 3,750,000/5,000,000 = 0." 1,335,000 2.415/08/ In 2022, industry demand is expected to increase to 25 million units per year. Mr. Alger is considering raising his advertising budget to $1 million. In 2022, if the advertising budget is raised: 5. How many units will Brand K have to sell to break even? 6. How many units will Brand K have to sell to make the same operating income as in 2021? H.M. Alger has just become a product manager for the manufacturer of Brand K. Brand K is a consumer product with a retail price of $1.00. Retail margins on the product are 30%. The manufacturer sells Brand K directly to the retailers. Variable manufacturing costs for Brand K are S0.10 per unit. Fixed manufacturing costs = $800.000. The manufacturer's advertising budget for Brand K is $500,000. The Brand K product manager's salary expenses total $35,000. Brand K manufacturer's salespeople are paid entirely by commission, which is 10%. The manufacturer's shipping costs, breakage, insurance, and so forth are $0.05 per unit. Note that all questions pertain to the manufacturer of Brand K. In 2021, Brand K and its direct competitors sold a total of 20 million units this market. In 2021. what is: 1. The unit contribution (contribution margin per unit) for Brand K? 2. Brand K's break-even point? 1,780,000 $0.75 3. The market share Brand K needs to break even? 4. Brand K's operating income? 4,515,000 0-15 annually; Brand has 25% of 15,000,000 -1,250,00 FOLIC ACCOU CERTIFIED andcompan www.rushto 770-287-1 3,750,000/5,000,000 = 0." 1,335,000 2.415/08/ In 2022, industry demand is expected to increase to 25 million units per year. Mr. Alger is considering raising his advertising budget to $1 million. In 2022, if the advertising budget is raised: 5. How many units will Brand K have to sell to break even? 6. How many units will Brand K have to sell to make the same operating income as in 2021?
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