hockley valley brewing 6. Pricing. a. Es=mate what would be the True Economic Value of the product, its Perceived Value and Cost of Goods Sold for next 12 months to assess upper and lower bounds for se^ng the price. b. Do also a breakeven analysis. That is, by choosing a given price within the interval above, and by using fixed costs and variable costs, es=mate the volume needed to breakeven. Check if this breakeven volume is achievable. If not, redo the analysis and discuss. c. What should be the ini=al, short-term, pricing model: penetra=on pricing, price skimming or none of these? Why