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Holly's Home Goods evaluates the profitability of three segments: furniture, decor, and kitchenware. The financials are: Segment Revenue Direct Costs Furniture $600,000 $360,000 Decor $200,000

Holly's Home Goods evaluates the profitability of three segments: furniture, decor, and kitchenware. The financials are:

Segment

Revenue

Direct Costs

Furniture

$600,000

$360,000

Decor

$200,000

$120,000

Kitchenware

$80,000

$50,000

Holly is considering converting the kitchenware area into an expanded furniture area.

Required: a. By how much must the furniture segment margin increase to maintain Holly’s Home Goods’ current income? b. Discuss other factors Holly should consider before deciding to eliminate the kitchenware area to expand furniture.

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