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Holt, Quelch and Taylor (2004) in their article entitled How Global Brands Compete identify three key dimensions of a global brand. What are they? (Check

Holt, Quelch and Taylor (2004) in their article entitled "How Global Brands Compete" identify three key dimensions of a global brand. What are they? (Check all that apply) Group of answer choices Social responsibility. Environmental factors. Global myth. Quality signals Global citizens. None of the above

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