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Holzmann Klein Incs (HK) marketing director is concerned about having the correct number of dealers in the areas where sales are expected to occur for

Holzmann Klein Incs (HK) marketing director is concerned about having the correct number of dealers in the areas where sales are expected to occur for HKs new motor vessels. Based on his research, he has forecasted the percentage of sales that will come from each major city in eastern Canada, as follows:

Toronto

10%

Hamilton

15%

Kingston

30%

Halifax

30%

Montreal

15%

He has also prepared a list of current dealers by city using Excel (see file: Prep-COF- ASN06-Q6-Power BI Data).

Required:

  1. To assist HKs marketing director with his analysis, create a map visualization of the current dealer locations using Power BI. (2 marks)
  2. From the current map, which location has the highest number of dealers? Which location has the lowest number of dealers? (2 marks)
  3. Given the information on the sales forecast, is the current number of dealers at each location sufficient to meet the sales forecast demands? If not, which cities appear to be underserviced by the current dealers and might require that new dealers be established or relocated? (4 marks)

Dealer Location
AC2100 Halifax, Canada
AC2351 Toronto, Canada
AD3499 Halifax, Canada
AW1559 Hamilton, Canada
BB1130 Toronto, Canada
BH3490 Kingston, Canada
BM2100 Montreal, Canada
CD1004 Halifax, Canada
CK2111 Toronto, Canada
DB2771 Hamilton, Canada
DB4567 Hamilton, Canada
DE2107 Montreal, Canada
DF1922 Montreal, Canada
EF2390 Halifax, Canada
EM3441 Montreal, Canada
EY2991 Toronto, Canada
FT2188 Toronto, Canada
GQ4671 Montreal, Canada
GS1203 Toronto, Canada
JS2115 Toronto, Canada
KA3913 Montreal, Canada
KD2351 Montreal, Canada
KT2363 Toronto, Canada
KW3159 Kingston, Canada
LK4002 Halifax, Canada
LL2733 Hamilton, Canada
LN1668 Kingston, Canada
LP1088 Kingston, Canada
LP2905 Toronto, Canada
LT3192 Kingston, Canada
LV3012 Hamilton, Canada
LW1030 Toronto, Canada
MC2567 Kingston, Canada
MM2333 Toronto, Canada
MV3331 Hamilton, Canada
NX2950 Kingston, Canada
PD1168 Kingston, Canada
PS3005 Montreal, Canada
QS2611 Toronto, Canada
RE2955 Kingston, Canada
RE3291 Hamilton, Canada
RF2562 Montreal, Canada
SP2667 Kingston, Canada
SY1232 Toronto, Canada
TF3122 Montreal, Canada
TY3141 Montreal, Canada
WA1258 Toronto, Canada
WB2321 Toronto, Canada
WQ2961 Toronto, Canada
WV1266 Toronto, Canada

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