Home AA Case Analysis: Case 38 Flipkart:. Key Symptoms 1 ezto.mheducation.com P Gradebook / LDR/307T: Leadership Strategy An... X M Question 1 - Wk 3-Apply: Cas Saved Help Save & Exit Su 1. Flipkart operates exclusively in India and was started with a modest investment of U.S. $6,000 by Sachin and Binny. The company offers 80 million products across over 80 categories. Flipkart's success relies on home advantage by adapting to the Indian environment by O offering extensive services for first-time merchants to get their businesses up and running. O focusing on being the most visited website in India. OFlipkart creating Chai Cart, which is a great example of a local adaptation. None of the answers are correct. 2. Overcoming obstacles is critical if a company hopes to create value for their customer. Structural barriers frequently demand Flipkart is management "think outside the box" to come up with innovative solutions to pressing business problems. A great example of this at O Chai Cart for convenience and quality. O Flipkart-branded delivery carts to navigate the congested roadways. O the One India campaign to tap into national pride. cash on delivery payments method. 3. Innovation and a willingness to take risks are essential to developing new markets, and the transition from bricks and mortar to e- commerce is a big change for Indian consumers. The company must introduce features that make it easy for the customer to transition. S Home y: Case Analysis: Case 38 Flipkart:.. Required information P Gradebook/LDR/307T: Leadership Strategy An... M Question 1-Wk 3-Apply: Case Saved Help Save & Exit Subr O cash on delivery payments method. 3. Innovation and a willingness to take risks are essential to developing new markets, and the transition from bricks and mortar to e- transition. commerce is a big change for Indian consumers. The company must introduce features that make it easy for the customer to OA no-questions-asked easy return policy is an example of this type of innovation. OA free smart phone for each new customer is an example of this type of innovation. O Chai Cart is an example of this type innovation. OA Flipcart-branded credit card is an example of this type of innovation. 4. Amazon is a fierce competitor in India, unwilling to take a number two position in the market and determined to spend their way to success. Flipkart has local advantages, but Amazon is rapidly gaining on the firm because O Amazon and Flipkart have customer-centric cultures and policies that support that culture. Flipkart has failed to put in place a meaningful payment alternative to cash. Amazon is supported by the government eager to have successful Western brands in India. Amazon introduced innovative payment methods such as COD. Home V AA ezto.mheducation.com P Gradebook /LDR/307T: Leadership Strategy An... Case Analysis: Case 38 Flipkart: *** i Saved Read and analyze the case and answer the following questions related to Flipkart. X M Question 3 - Wk 3 - Apply: Case Ana Help Save & Exit Submit What do you see as the strategic options for Flipkart going forward? What recommendations would you make to Flipkart's CEO, Kalyan Krishnamurthy, to improve Flipkart's competitive position in the Indian e-commerce industry? (Check all that apply.) Check All That Apply expand it business outside of India to Europe and other countries in Asia extend its COD payments system continue to focus on broad differentiation advantages-quality and innovation capitalize on its home-grown advantage against competitors < Prev 3 of 3 Next >