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Home Depot was able to distinguish themselves from Lowes in with their more liberal return policy on appliances, which was a promotion decision within their
Home Depot was able to distinguish themselves from Lowe’s in with their more liberal return policy on appliances, which was a promotion decision within their retailing mix.
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True KEY LESSONS Home Depot and Lowes are the largest and secondlargest home improvement retailers i...
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Business Ethics Ethical Decision Making & Cases
Authors: O. C. Ferrell, John Fraedrich, Linda Ferrell
8th Edition
1439042233, 978-1439042236
