HOME IMPROVEMENT RETAIL Lowe's Companies, Inc. serves approximately 13 million customers a week at more than 1375 home improvement stores in 49 states. Based in Mooresville, North Carolina, the 60-year-old company is the second-largest home improvement retailer in the world. Lowe's has been committed to information-driven decision making and used decision support and data warehousing for more than a decade. Enhancement to Lowe's BI initiatives has come in the implementation called DART (Data Access and Reporting Tool). This provides employees greater insight into key performance metrics. More than 150,000 reports are run each week, and Lowe's employees from multiple business areas use the data to manage inventory, improve margins, review market specificity, and identify sales opportunities. Lowe's also uses BI to analyze demographic attribute data to better anticipate the products that its customers will buy. Lowe's primary data warehouse contains more than 20 terabytes of data and has grown by more than 20% per year over the past few years How are they applying Data Warehouse and Business Intelligence technologies