home / study / business / finance / finance questions and answers / Financial Statement Analysis Case - Kellogg Company -Chapter 3 Compute The Percentage Change ... Question: Financial statement analysis case - Kellogg Company -Chapter 3 compute the percentage change in s... financial statement analysis case - Kellogg Company -Chapter 3 compute the percentage change in sales, operating profit, net cash flow less capital expenditures, and net earnings from year to year for the years presented and evaluate Kellogg's performance. which trend seems most favorable: which trend seems least favorable? what are the implications of thesese trends for Kellogg's sustainable performance objectives

2014 2013 2012

sales 14,580 14,792 14,197

Gross profit % 34.73 41.26 38.28

operating profit 1,024 2,837 1,562

net cash flow less CE 1,211 1,170 1,225 CE = capital expenditures

net earnings 633 1,808 961