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Homework 1 (10 Marks): Choose a Saudi company which is able to extend its activity to some Asian countries. Then, explain how it will adapt
Homework 1 (10 Marks): Choose a Saudi company which is able to extend its activity to some Asian countries. Then, explain how it will adapt its marketing to their cultural specificities. Your answer must mobilize your creativity. It should also be based on scientific publications and professional documents. Homework 2 (10 Marks): What are the main rules that should be respected in international advertising? Your answer must be based on real examples
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