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Homework 1 ABC, wholesale, customer profitability. Veritek Wholesalers operates at capacity and sells furniture items to four department-store chains (customers). Mr. Veritek commented, We apply

Homework 1 ABC, wholesale, customer profitability. Veritek Wholesalers operates at capacity and sells furniture items to four department-store chains (customers). Mr. Veritek commented, We apply ABC to determine product-line profitability. The same ideas apply to customer profitability, and we should find out our customer profitability as well. Veritek Wholesalers sends catalogs to corporate purchasing departments on a monthly basis. The customers are entitled to return unsold merchandise within a six-month period from the purchase date and receive a full purchase price refund. Veritek has calculated the following activity rates:
Overhead activities Cost-Driver Rate
Regular order processing $ 30.00 per regular order
Rush order processing $ 150.00 per rush order
Returned item processing $ 15.00 per item sold
Catalogs and customer support $ 1,200.00 per customer
The following data were collected from last years operations:
Operations data Customer 1 Customer 2 Customer 3 Customer 4
Gross sales $ 40,000 $ 20,000 $ 110,000 $ 95,000
Sales returns:
Number of items 96 24 64 32
Amount $ 8,000 $ 3,000 $ 7,700 $ 9,000
Number of orders
Regular 30 140 55 100
Rush 8 46 12 45
Required Customers pay the transportation costs. The cost of goods sold averages 75% of sales. Determine the contribution to profit from each customer last year. Comment on your solution. Do a single costing system and ABC system. Comment on findings

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