Homework #4 - Taking Specific Actions BMGT 2231 - Fundamentals of Entrepreneurship Name: Date: Go back to the exercise from Homework #2, Personal Fit. One of the hardest concepts to learn, and stick to, is being specific with our intentions. We are going to walk through an exercise that will help us learn how to be more specific, while building our own marketing and business strategies. In Chapter 8: Business Plans, you will find an illustration of the 5-M Model on page 221. What I would like you to do is build your own 5-M model. We slowly start off with a company slogan (Mantra) that is more marketing slogan than operational goal. As we move down the illustration we get into setting achievable goals in Measures. To accomplish those Measures, we have to be specific with our Methods and only focus on ones that will allow us to achieve those goals. Lastly, Mechanics speaks directly to the physical actions (or financial) actions that are the daily tasks that help activate our Methods. *Helpful Hint: It is important that you watch the Lecture and go through the Revised Powerpoint for Chapter 8 before starting this activity. Hearing the example for the 5-M Model will help