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Homework: Chap... Question 1, Metrics 2.1 HW Score: 22 22%, 0.22 of 1 point Save Part 2 of 5 Points: 0.22 of 1 In 2014,

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Homework: Chap... Question 1, Metrics 2.1 HW Score: 22 22%, 0.22 of 1 point Save Part 2 of 5 Points: 0.22 of 1 In 2014, Company A reported profits of about $42 billion on sales of $227 billion. For that same period. Company posted a profit of about $27 billion on sales of $86 billion. So Company Ais a better marketer, right? Sales and profits provide information to compare the profitability of these two competitors, but between these numbers is information regarding the efficiency of marketing offorts in creating those sales and profits. Using the following information from the companies income statements (al numbers are in thousands), calculate profit margin, not marketing contribution, marketing return on salos (or marketing ROS)and marketing return on investmont (or marketing Ron) for each company, Company A Company B Sales $227 422.000 $86,335,000 Gross Profit $76,107.000 $59,270,000 Marketing Expenses $9,627,650 $15,398,600 Not Income (Profit) $42,386,000 $27.085,000 Fill in the table below (Round the NMC to the nearest whole number and all other value to two decimal places Company A Company B Profit Margin 18.64 % 31.37% $67479350 $438714000 NMC Help Me Solve This Print Clear All Check

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