Homework: Chapter 15 Marketing by the Numbers-1 Score: 0.4 of 1 pt 1 of 1(1 complete) score: 40%, 04011 Metrics 9.1 Abercrombie & FiRch, once the tavorite of loyal teens, is considering lowering prices on all tems it sells in an Question Help efort to win them back afler several years of sales dedines. A&F's total sale were $7 billion last year, but they have been declining in the face of a weak margin its 65 percent and cost of goods sold represents the only variable cost, by economy and an intensively competitive retail envronment Price reductions are ofien efective n na need to analyze how much sales must go up before a price reduction pays off and increases revenue enoug how much must sales increase to maintain the same gross profit margin in terms of absolute dollars it h to make the it worth doing Assuming A&Fs gross profi A&F lowers prices by 10 percent? The current gross proft is $ 4.55 billion. (Round to two decimal places Set the intial price equal to $1.00. Then the new price is $0.9 (Round to the nearest cent) The new gross margin percentage in decimal form equals 0 6111 (Round to four decimal places.) he new sales level neded to maintan the onginal gross proft margn in tems f bsolude doars s ilion (Round to two decima places)