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Honda Motor Company is considering offering a $1,900 rebate on its minivan, lowering the vehicle's price from $30,100 to $28,200. The marketing group estimaton that
Honda Motor Company is considering offering a $1,900 rebate on its minivan, lowering the vehicle's price from $30,100 to $28,200. The marketing group estimaton that this rebate will increase sales over the next year from 40,700 to 54,000 vehicles. Suppose Honda's pretit margin with the rebate is $5,570 per vehicle. If the change in sales is the only consequence of this decision, what are its costs and benefits? Is it a good idea? Hint View this question in terms of incrementa profils s The cost of the rebate will be $million (Round to one decimal place.) The benefit of the rebate will be $ million (Round to one decimal place.) Is it a good idea? (Select from the drop-down menu.) Offering the rebate look attractive
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