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Honda Motor Company is considering offering a $1,900 retate on its minivan, lowering the vehicle's price from $29,400 to $27,500. The matketng group estmates that

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Honda Motor Company is considering offering a $1,900 retate on its minivan, lowering the vehicle's price from $29,400 to $27,500. The matketng group estmates that this rebste wil increase salet costs and benelits? is it a good idea? Hint Vew this question in terms of incremental profits

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