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Honda Motor Company is considering offering a 2 , 3 0 0 rebate on its minivan, lowering the vehicle's price from 3 8 , 0
Honda Motor Company is considering offering a rebate on its minivan, lowering the vehicle's price from to The marketing group estimates that this rebate will increase sales over the next year from to vehicles. Suppose Honda's profit margin with the rebate is per vehicle. If the change in sales is the only consequence of this decision, what are its benefits and costs? Is it a good idea?
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