Honest Company makes and sells a single product. The product$$s selling price is $$100$ per unit. Its unit variable expense is $$75.$ The total fixed expenses are $$50,000.$ Currently, the company is selling $3,000$ units of the product and making a $$25,000$ profit.

Assume that total fixed costs have increased TO $$60,000.$ However, the company wants to keep the same BEP in units. For that purpose, the selling price has to be changed.

The new price per unit should be: