Honeywell

• Evaluate the company's products and primary markets, domestic and/or global
• Examine the company's pricing strategies and nonpricing strategies to maximize its profit. Nonpricing strategies include advertising, product differentiation such as function, design, and/or model, enhanced service quality, etc.
• Appraise any sources of risk or uncertainty in the company's operations and decision making. You may need to clarify the difference between risk and uncertainty.

Cite secular sources please.