Hong Kong's soft drinks sector is dominated by three companies: Swire Coca-Cola Hong Kong, AS Watson and Vitasoy International Holdings. Together they control nearly two-thirds of soft drink volume sales in Hong Kong. Competition between the three leading companies is strong, particularly with each diversifying into the others' categories, leading to high-profile advertising and frequent new launches of innovative products. Identify and explain the type of competition of Hong Kong's soft drink market with justification.

Question C2 Roganic Hong Kong is the only recipient of the MICHELIN Green Star awarded by the MICHELIN Guide Hong Kong Macau 2021. The team makes every endeavour to use the entirety of each ingredient to achieve zero-waste. Plastic usage is reduced by using compostable alternatives such as plant-based packaging for takeaways. To further promote a sustainable dining concept, the team hosts a series of talks and workshop for students and organisations to share their experience. Identify and explain the marketing campaign implemented by Roganic Hong Kong with justification.

Question C3 Islamic banking refers to special finance or banking activities that are influenced by the Islamic culture. As collection and payment of interest from loan is not allowed according to the Islam tradition, Islamic banks use equity participation systems. If a bank loans money to a business, the business will pay back the loan without interest, but instead gives the bank a share in its profits. Identify and explain the rule that drives the Islamic banking system.

Question C4 As a super fan of the local boy group MIRROR, Kate eventually collected all Mcdonald's basketball cards featuring three members of MIRROR in 2-week time. She later on met another fan of the boy group, June, in an Instagram page and sold her one spare basketball card. In return, June gave Kate $100 and a special souvenir of MIRROR that she purchased in a pop-up store. Identify and explain the activity taken place between Kate and June.

Question C5 4 John got a new job as a manager in an international bank which provides him with a fairly high income. After saving a certain amount of money, John would like to buy a new car so that he can drive back and forth to work. However, he still has some hesitation to purchase a new car because he is concerned about the recessionary conditions in recent years. Identify and explain the type of income that is considered and used by John to purchase a car.

Glossary 1 Baby Boomers 2 Casuist 3 Cause-Related Marketing 4 Code of Ethics 5 Component lifestyles 6 Conventional Morality 7 Copyright Law 8 Cost Competitive Advantage 9 Deontology 10 Discretionary Income 11 Disposable Income 12 Environmental scanning 13 Evaluation 14 Exchange 15 Generation X 16 Generation Y 17 Generation Z 18 Generational Marketing 19 Green Marketing 20 Gross Income 21 Implementation 22 Inflation 23 Marketing myopia 24 marketing objective 25 Marketing Plan 26 Marketspace 27 Mission statement 28 Monopolistic competition 6 29 Monopoly 30 Moral Relativism 31 Morals 32 Niche competitive advantage 33 Oligopoly 34 Opportunity 35 Patent Law 36 Postconventional Morality 37 Preconventional Morality 38 Product/service differentiation competitive advantage 39 Pure competition 40 Strength 41 Target Market Strategy 42 Threats 43 Trademark 44 Utilitarianism 45 Weakness