Hoodie store business plan

The product we plan to sell in our store will be hooded sweatshirts. The basic purpose of this item is to provide people with something to cover themselves with in colder weather or to help them with their style. Another purpose would be to provide suppliers with a basic clothing template where they can then add-on designs, patterns or logos on the garment and sell them to run their business. The website will be named "Mellow Gear". We will use Shopify to build the website.

Nowadays, hoodies can be seen as an essential clothing item. The target market for any business selling hoodies is very broad, especially since we don't plan on adding any custom designs or logos to our hoodies. Our potential customers could fall into the age range of 13-36 years old. When the hoodie was first created, it was used more for athletes and laborers that trained or worked in the cold weather. Now the hoodie is not only seen on athletes, everyday people like wearing it for their comfort and style. If you go to the supermarket, you will even see moms and dads wearing hoodies. With our target market being so broad, it may be hard for us to find a marketing advantage over our competitors. Being a smaller operation, we will try to create loyal customers by being accessible. We also plan to sell our hoodies in bulk to other businesses. Doing things like rewarding businesses from buying from us in bulk can create business relationships.

Our business models are.

categories of expenses and revenues

cash flow statement

opening cash Balance 5000 CAD

Revenues	Amount
Hoodies selling B2C	65 CAD for each
Hoodies selling B2B	49 CAD for each

Expanses	Amount
Shopify subscription	35 CAD Monthey
On demand hoodies manufacturions	30 Cad for each
Shipping cots	Canada post rate
Marketing	500 CAD
Equipment	3500 CAD
Total for the first quarter if we sell 0.	4035 CAD

E- business model that new hoodies stores can have is Business to consumers (B2C) Model. It is a traditional e-commerce model that are most common. In this type of model online retailers market sell products directly to end consumer. In this online retailer serve a wide audience and prioritize modern marketing and sales strategies. Also, we are using B2B model in some cases.

To make profit in first quarter the store most sell at lest 63 hoodies using B2C or 83 hoodies using B2B models.

B2C. We are focusing on selling to individuals through our website.

B2B. We will sell to other businesses at a discount rate.

Operating activities.

All hoodies sale either b2c or b2b.

Shopify subscription.

Shopify in-app applications subscription.

Shipping cost.

Investing activities

Laptop's cost

Printer's cost

The most important e-business principles our store is relying on are

1. Unique Design Elements

The design and structure of a Mellow Gear hoodie store may have a considerable influence on sales. This principle is among the most important among the e-business principles because customers will be able to locate the hoodie goods they are seeking if the design components are unique. This eliminates the need for them to spend hours searching through various ecommerce sites when they can locate them on the hoodie store with a simple Google search. By delivering the proper information at each stage of a customer's buyer experience, unique design elements aid in the development of an online hoodie store. During the research, interest, and validation phases, the distinctive design aspects assist customers in making educated judgments. An example of a unique design element for a hoodie store on Shopify is a static image with text that informs visitors about what the business offers and why you are in business. This unique design element helps to build an excellent opportunity to emphasize the hoodie store's products and gain clients solely based on the top feature banner.

2. Emphasize security

Customers who choose to buy hoodies from our Mellow Gear website require trust that their personal and financial information will be kept safe. An e-business platform's emphasis on security guarantees that customers' information is not shared with other parties. By ensuring that the consumers' payment channel is safe and secure, the security emphasis concept would aid in the development of an online hoodie store. Failure to stress security principles on an online hoodie store will directly impact leads and sign-ups, leading to missed sales objectives. An example of a security emphasis is an online hoodie shop that would adopt some basic guidance that safeguards shoppers, like constantly updating the Mellow Gear browser.

3. Responsive Technology

Responsive technology is a crucial e-business principle since it helps consumers to navigate the hoodie store's Mellow Gear website regardless of the device they are using. By combining an appealing design with the usability of a Shopify website presented on smartphones, tablets, laptops, and large computer displays, this approach aids in the creation of an online hoodie store. Professionalism is unmistakably demonstrated through responsive technology design. The hoodie store's brand is regarded as innovative, customer-friendly, and of excellent quality. It creates an online hoodie store by permitting the sale of exclusive hoodies as well as the exhibition of high-resolution hoodie images. In an online hoodie store, responsive technology means that you do not need to use as many devices as you may think, such as pop-up notifications, calculators, and so on. When we are dealing with a smartphone screen, these aspects are rendered worthless.

I am going to talk about our brand's SEOs plan. Our strategy will combine three main categories:

Firstly, we acknowledge that the hoodie is a popular product item in every age bracket in the market. Therefore, we want to focus on the functionality aspect with terms like winter warm, essential, etc. to meet the minimum market standard. Moreover, we also introduce our competitive advantage with keywords like recycling and quality material, affordable.

Secondly, the fashion aspect plays a crucial role in our identity. Terms like unisex will expand our market. In the B2C market, we offer our products with flexible options, so customization or personal appearance will help introduce our service. Furthermore, we want to associate our brand with the local events: sports, or library meetings. Therefore, terms like athletic, Canadian symbols will increase customers' awareness.

Finally, pursuing the B2B market with keywords such as wholesale, bulk discount, etc... will attract potential buyers.

Now, we have not decided on the name yet, which contributes to the brand's identity and its powerful SEOs function. A continuous reassessment and evaluation strategy for further development will help our future achievement.

We have mixed feelings about this. An operation like this can easily be replicated and comes with many competitors. There is currently a lot of demand for blank low-end hoodies, however, which can turn in our favor. We must make sure that we reach our target market and keep giving them reasons to buy from us over our competitors. Instead of trying to find success all at the beginning, our approach would be to take our time and figure out what works best for us. If we can reach out to enough people and be consistent in the quality of our products, we should reach our business goals.

question

Build an Online Store

1. About Us Page Provide the text from your About page

Make sure it is clear to the 1st time visitor why they should look at your store (including making it clear for your target audience that the store is for them)