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HootSuite 1)Market conditions / competitive environment.Discuss the dynamics of the market - its players, how they interact, what exogenous shocks are impacting the market.Are there

HootSuite

1)Market conditions / competitive environment.Discuss the dynamics of the market - its players, how they interact, what exogenous shocks are impacting the market.Are there any exogenous shocks or are all the dynamics internal?Basically, what's going on that is making the HootSuite management have to decide on strategy.

2)What advantages does HootSuite have over its rivals in its customer base?

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