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Hope Springs needs tablet computers that are fast, include 24/7 tech support, and include a generous volume discount. These criteria would be collected during which
Hope Springs needs tablet computers that are fast, include 24/7 tech support, and include a generous volume discount. These criteria would be collected during which stage of organizational buying?
Managing the buyer-seller relationship
The decision-making process
Economic assessment
Proposal analysis, negotiation, and selection
Defining the problem
The ___________ includes members of Hope Springs' upper management team, Brian (the purchasing manager), and members of the accounts payable department.
acquisitions department
buyback unit
buying center
decision team
finance group
If Brian were later tasked with purchasing an additional 500 tablets for Hope Springs but he was asked to modify the technical requirements for making the purchase, this would be called a(n) __________ type of buying process.
straight rebuy
just-in-time delivery
direct purchase
new-task buy
modified rebuy
______________ control the flow of information and/or access to the members of the buying center at Hope Springs.
Gatekeepers
Deciders
Users
Buyers
Influencers
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