Horde Company needs to determine a markup for a new product. Hordel expects to sell 5,000 units and wants a target profit of $108 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 32 Overhead $ 53,180 Direct labor 53 General and administrative 42,180 Overhead 33 General and administrative 34 Using the variable cost method, what markup percentage to variable cost should be used?