Hordel Company needs to determine a markup for a new product. Hordel expects to sell 5,000 units and wants a target profit of $102 per unit. Additional information is as follows: Variable Costs per Unit Fixed Costs (total) Direct materials $ 29 Overhead $ 53,600 Direct labor 50 General and administrative 42,600 Overhead 30 General and administrative 31 Using the variable cost method, what markup percentage to variable cost should be used?