Horniman Horticulture Questions:

1) What is your assessment of the financial performance of Horniman Horticulture?

2) Do you agree with Maggie Brown's accounts-payable policy?

3) What explains the erosion of the cash balance?

4) What do you expect the financial position of the business to be in 2016? Extend the financial statements through 2016, assuming Bob Brown grows revenue by 30%.

Note: To make the balance sheet balance, define cash as equal to (curr. liab + net worth) - (AR + inventory + OCA + next fixed assets).

Page 2 UV1189 With Bob running the business full time, Maggie primarily focused on attending to the needs of her active family. With the help of two clerks, she oversaw the company's books. Bob knew that Maggie was concerned about the recent decline in the rm's cash balance to below $10,000. Such a cash level was well under her operating target of 8% of annual revenue. But Maggie had shown determination to maintain nancial responsibility by avoiding bank borrowing and by paying suppliers early enough to obtain any trade discounts?" Her aversion to debt nancing stemmed from her concern about inventory risk. She believed that interest payments might be impossible to meet if adverse weather wiped out their inventory. Maggie was happy with the steady margin improvements the business had experienced. Some of the gains were due to Bob's response to a growing demand for more mature plants. Nurseries were willing to pay premium prices for plants that delivered \"instant landscape,\" and Bob was increasingly shifting the product mix to that line. Maggie had recently prepared what she expected to be the endnof-year nancial summary (Exhibit 1).3 To benchmark the company's performance, Maggie used available data for the few publicly traded horticultural producers (Exhibit 2). Across almost any dimension of protability and growth, Bob and Maggie agreed that the business appeared to be strong. They also knew that expectations could change quickly, Increases in interest rates, for example, could substantially slow market demand. The company's margins relied heavily on the hourly wage rate of $10.32, currently required for H2A~certied nonimrnigrant foreign agricultural workers. There was some debate within the US. Congress about the merits of raising this rate. Bob was optimistic about the coming year. Given the ongoing strength of the local economy, he expected to have plenty of demand to continue to grow the business. Because much of the inventory took two to ve years to mature sufciently to sell, his topline expansion efforts had been in the works for some time. Bob was Sure that 2016 w0uld be a banner year, with expected revenue hitting a record 30% growth rate. In addition, he looked forward to ensuring long-termgrowth opportunities with the expected closing next month on a neighboring 12-acre parcel of farmland.4 But for now, it was Christmas Eve, and Bob was looking forward to taking off work for the entire week. He would enjoy spending time with Maggie and the boys. They had much to celebrate for 2015 and much to look forward to in 2016. Page 3 Exhibit 1 Horniman Horticulture Projected Financial Summary for Horniman Horticulture (in thousands of dollars) Prot and loss statement Revenue Cost of goods sold Gross prot SG&A expense Depreciation Operating prot Taxes Net prot Balance sheet Cash Accounts receivable Inventory1 Other current assets2 Current as sets Net xed assets (NFAs)3 Total assets Accounts payable Wages payable Other payables Current liabilities Net worth Capital expenditure Purchases4 2012 2013 2014 2015 788.5 807.6 908.2 1048.8 402.9 428.8 437.7 503.4 385.6 378.8 470.5 545.4 301.2 302.0 356.0 404.5 34.2 38.4 36.3 40.9 50.2 38.4 78.2 100.0 17.6 13.1 26.2 39.2 32.6 25.3 52.0 60.8 120.1 105.2 66.8 9.4 90.6 99.5 119.5 146.4 468.3 507.6 523.4 656.9 20.9 19.3 22.6 20.9 699.9 731.6 732.3 833.6 332.1 332.5 384.3 347.9 1,032.0 1,064.1 1,116.6 1,181.5 6.0 5.3 4.5 5.0 19.7 22.0 22.1 24.4 10.2 15.4 16.6 17.9 35.9 42.7 43.2 47.3 996.1 1,021.4 1,073.4 1,134.2 22.0 38.8 88.1 4.5 140.8 145.2 161.2 185.1 UV1189 Page 4 Exhibit 2 Horniman Horticulture Financial Ratio Analysis and Benchmarking Revenue growth Gross margin (gross prot/ revenue) Operating margin (op. prot/ revenue) Net prot margin (net prot/ revenue) Return on assets (net prot/ total assets) Return on capital (net prot/ total capital) Receivable days (AR/ revenue X 365) Inventory days (inventory/ COGS X 365) Payable days (AP/ purchases X 365) NFA turnover (revenue /NFA) 2012 2.9% 48.9% 6.4% 4.1% 3.2% 3.3% 41.9 424.2 15.6 2.4 2013 2.4% 46.9% 4.8% 3.1% 2.4% 2.5% 45.0 432.1 13.3 2.4 2014 12.5% 51.8% 8.6% 5.7% 4.7% 4.8% 48.0 436.5 10.2 2.4 2015 15.5% 52.0% 9.5% 5.8% 5.1% 5 .4% 50.9 476.3 9.9 3.0 UV1189 Benchmark1 (1.8)% 48.9% 7.60/0 2.8% 2.9% 4.0% 21.8 386.3 26.9 2.7 Bob Brown hummed along to a seasonal carol on the van radio as he made his way over the dark and icy roads of Amherst County, Virginia. He and his crew had just nished securing their nursery against some unexpected chilly weather. It was Christmas Eve 2015, and Bob, the father of four boys ranging in age from 5 to 10, was anxious to be home. Despite the late hour, he fully anticipated the hoopla that would greet him on his return and knew that it would be some time before even the youngest would be asleep. He regretted that the boys' holiday gifts would not be substanal; money was again tight this year. Nonetheless, Bob was delighted with what his company had accomplished. Business was booming. Revenue for 2015 was 15% ahead of 2014, and opera1ing prots were up even more. Bob had been brought up to value a strong work ethic. His father had worked his way up through the ranks to become foreman of a lumber mill in Southwest Virginia. At a young age, Bob began working for his father at the mill. After earning a degree in agricultural economics at Virginia Tech, he married Magie Horniman in 2003. Upon his return to the mill, Bob was made a supervisor. He excelled at his job and was highly respected by everyone at the mill. In 2010, facing the nancial needs of an expanding family, he and Maggie began exploring employment alternatives. In late 2012, Maggie's father offered to sell the couple his wholesale nursery business, Horniman Horticulture, near Lynchburg, Virginia. The business and the opportunity to be near Maggie's family appealed to both Magie and Bob. Pooling their savings, the proceeds from the sale of their house, a minority-business-development grant, and a sizable personal loan from Maggie's father, the Browns purchased the business for $999,000. It was agreed that Bob would run the nursery's operations and Maggie would oversee its nances. Bob thoroughly enjoyed running his own business and was proud of its growth over the previous three years. The nursery' s operations lled 52 greenhouses and 40 acres of productive elds and employed 12 full- time and 15 seasonal employees. Sales were primaiily to retail nurseries throughout the mid-Atlan1ic region. The company specialized in such woody shrubs as azaleas, camellias, hydrangeas, and rhododendrons, but also grew and sold a wide variety of annuals, perennials, and trees.I Over the previous two years, Bob had increased the number of plant species grown at the nursery by more than 40%. Bob was a \"people person.\" His warm personality had endeared him to customers and employees alike. With Maggie's help, he had kept a tight rein on costs. The effect on the business's prots was obvious, as its prot margin had increased from 3.1% in 2013 to an expected 5.8% in 2015. Bob was condent that the nursery's overall prospects were robust