Host organisation

Employer: Bolton Council

Department: Business Bolton (Department of Place)

Proposed Project Title: Developing A Marketing Strategy for Business Bolton

Please provide an outline of the Work Based Project proposed: and put citation

To develop a marketing strategy/ plan for Business Bolton, which takes in to account what is currently in place, build and develop these, but also bring in fresh ideas and areas to grow the Marketing strategy, widen the reach through a range of activities to promote the service and work of Business Bolton.

WBL Theme / Project to be explored

A working Marketing strategy / plan in details and put citation

1. To increase the profile the reach, introduction of business bolton to business community of Bolton.
2. To support develop and grow the engagement and communication of Business Bolton with the businesses within the borough of Bolton.

Above areas to be delivered through developing existing activities and bringing fresh ideas and activities.

• Business Bolton Newsletter
• Business Bolton Website
• Business Bolton Social Media Activities
• Business Networking Opportunities to raise the profile of Business Bolton
• Business meetings site visits with the businesses within Bolton.
• Working closely with internal and external partners to grow the profile of Business Bolton.
• To explore with Business Bolton how the work of the service is presented and promoted via relevant media / comms.
• Bring in fresh and new ideas in addition to the above activities to support and add value to 1&2.

To support Business Bolton with developing and enhancing existing recording and monitoring tools to capture the work that is delivered via the activities

Organisational background

Please briefly state the nature of your organisation/department and the specific context in which the project is to take place and put citation:

Business Bolton as part of Bolton Council, is the first point of contact for Businesses within Bolton to find out about the range of support that's available via Bolton Council and its Partner Organizations.

Theteam are on hand to offer Businesses on how to access the fully funded support that's available, guide, direct and navigate businesses to ensure they are connected to the relevant support to start, develop, and grow their respective businesses.

Academic context

What areas of business theory does the Project will relate to? (e.g. marketing, finance, HR, retail, supply chain, legal, enterprise or people management.)

The focus will be around the Marketing, promotion, and advertising of Business Bolton

Making Business Bolton more Enterprising.

Supporting with the administration of the recording and monitoring of business engagement activities. And put citation

Project Approach

1.What business resources and information do you think the students will need to support them in their WBL project.How will these be made accessible in details put citation

Space within the office to

Social Media

Mailchimp

Website

Accessible via the employer point of contact

What, specifically, do you propose to do in order to take the WBL project forward (e.g., next steps.): in detail put citation

Meet up with students to discuss current plan, for them to get a better understanding of what already exists

3) Business Time Resource Available (recommended: 1 Workplace attendance for Students, 1 Employer Campus Visit, up to 8 weekly 1 to 2 hours virtual meetings with Students and Employer Point of Contact): in details put citation

4) Any specific Module Leader/Employer Engagement Consultant support required:

5) Number of Students to participate in project (Minimum 8, Maximum 50):