Hotels, restaurants, entertainment and other businesses often enter into a management agreement with a well known brand, which advertises, markets, has a proprietary reservation system and provides operational software and standards to comply with their brand's quality and reputation. The length of the contract term varies, but for major brands the term length is often 30 years or longer. This has created problems due to the changes in the business environment, the location of the quality of the management. What do you think is a fair length of term for a major brand management and explain why?