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Houpe Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales Selling price $ 140 100 %
Houpe Corporation produces and sells a single product. Data concerning that product appear below:
Per Unit | Percent of Sales | ||||||||||
Selling price | $ | 140 | 100 | % | |||||||
Variable expenses | 42 | 30 | % | ||||||||
Contribution margin | $ | 98 | 70 | % | |||||||
Fixed expenses are $490,000 per month. The company is currently selling 6,000 units per month.
The marketing manager believes that a $14,000 increase in the monthly advertising budget would result in a 150 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?
Multiple Choice
decrease of $700
increase of $700
decrease of $14,000
increase of $14,700
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