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Houpe Corporation produces and sells a single product. Data concerning that product appear below: Per Unit Percent of Sales Selling price $ 140 100 %

Houpe Corporation produces and sells a single product. Data concerning that product appear below:

Per Unit Percent of Sales
Selling price $ 140 100 %
Variable expenses 42 30 %
Contribution margin $ 98 70 %

Fixed expenses are $490,000 per month. The company is currently selling 6,000 units per month.

The marketing manager believes that a $14,000 increase in the monthly advertising budget would result in a 150 unit increase in monthly sales. What should be the overall effect on the company's monthly net operating income of this change?

Multiple Choice

decrease of $700

increase of $700

decrease of $14,000

increase of $14,700

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