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How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic In the article How an Ad Campaign Invented the Diamond Engagement Ring Industry
How an Ad Campaign Invented the Diamond Engagement Ring - The Atlantic
In the article "How an Ad Campaign Invented the Diamond
Engagement Ring Industry"
1. How did DeBeers invent the "Engagement Ring Industry" in the US? What
were the major strategies and tactics that it used to achieve this success?
2. How did the company replicate its success and change the "engagement
industry" in Japan?"
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