How are local products versus international products vs global products marketed? Does the country of origin really
Question:
How are local products versus international products vs global products marketed? Does the country of origin really matter to consumers or is it all about price? And speaking of price, how does a company price in a global market? All this and more coming up!
The first video explains price fixing while the second discusses an example in the bread industry.
https://www.youtube.com/watch?v=Mf3k0b5Cvh4&ab_channel=CompetitionandMarketsAuthority
https://www.youtube.com/watch?v=JouOV4LAgeE&ab_channel=CityNews
The following video discusses the differences between global marketing and international marketing. Though similar, they are not the same and the distinction can be important in pricing decisions.
https://www.youtube.com/watch?v=gOQNTMLrma8&ab_channel=BusinessManagementandResearch
Find one instance of price fixing in the aviation/aeronautics industry. What happened? What was the outcome? What is your opinion? Be sure to discuss the ethics of the two companies.
Understanding Business Ethics
ISBN: 9781506303239
3rd Edition
Authors: Peter A. Stanwick, Sarah D. Stanwick