Question
How can a brand like Supreme monetize hype? In other words, how can a firmcapturethe full valuegenerated by such hype, perceived customer value, and people's
How can a brand like Supreme monetize "hype"? In other words, how can a firmcapturethe full valuegenerated by such hype, perceived customer value, and people's willingness to pay? You may relate this to other businesses / examples as well.
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Microeconomics
Authors: Christopher T.S. Ragan, Richard G Lipsey
14th canadian Edition
321866347, 978-0321866349
