How can a brand succeed in marketing efforts during the alternative evaluation phase of the customer journey?

Understand what information channels customers use to research a brand$$s products and services so you can redirect consumers to the brand$$s preferred channels.

Use persuasive written and visual media to change what consumers desire from a product or service to fit what a brand$$s products and services already offer.

Use aggressive advertising campaigns that will block out competitors$$ ads so that customers see only your products and services when searching for information.

Understand what consumers truly desire from a brand$$s products and services and then clearly communicate those factors in the brand$$s marketing message.