How can a company effectively manage the post$-$purchase stage of the customer journey?

Ignore negative reviews and instead focus on promoting the positive aspects of your brand to future customers.

Give the customer some space after making a purchase until beginning to advertise again to avoid overwhelming the customer.

Seek feedback from customers and use it to resolve dissatisfaction and improve the brand$$s offerings.

Provide financial incentives to dissatisfied customers not to tell others about their experience with the brand.