How can a company improve the internal self-view of its workers? By providing workers' families with a discount which will reinforce the company image and make workers feel more at home. By giving them more money so that they feel that their job is important. By holding PR events that will increase the reputation of the company and increase the likelihood that its workers' customers, family, and friends will hold a positive view of the company's workers and their job. By holding various charity events to increase the likelihood that workers will think that their job is important and they are making a difference