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How can a company incorporate innovation into its strategy, and what are the benefits and potential risks (if any) of doing so? How can innovation

  • How can a company incorporate innovation into its strategy, and what are the benefits and potential risks (if any) of doing so?
  • How can innovation lead to growth opportunities for an organization?
  • How can innovation and innovation strategy HAVE an impact on an organization?
  • What is the role of innovation in creating a competitive advantage for an organization?
  • Using Apple inc, and Google inc, analyze the internal and external impacts of each organization's innovative practices.

Specifically, in what ways do/did the innovative practices enable each organization to take advantage of growth opportunities, have an impact, and/or achieve or maintain a competitive advantage?

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