Question
How can a customized, effective marketing plan help an organization discuss a systematic, measurable way to create profits for the company's stakeholders while increasing product
How can a customized, effective marketing plan help an organization discuss a systematic, measurable way to create profits for the company's stakeholders while increasing product and service sales and market share?
Consider the following ideas to include in your answer:
- What is a company mission statement?
- What distribution models fit the organization's goals in getting the product to the customer?
- What sales approaches are most effective for the company's products or services?
- How are products and services sold?
- How do sales channels differ?
- What is the marketing communication plan?
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New Venture Creation A Framework For Entrepreneurial Start-ups
Authors: Paul Burns
2nd Edition
1352000504, 978-1352000504
