How can a speaker improve his/her credibility?

  The chapter states that speakers need to be objective, credible, knowledgeable and that they need to make the topic relevant to the audience. Rank these responsibilities in order from most to least important, and then explain your ranking.

 What social or cultural influences of audience members might affect their reaction to your topic?

  Are there any mental, physical, or emotional factors in the audience that may affect their response to your speech?

  What do you want your audience to understand after you have delivered your informative speech?