Question
How can an organizations or products reputation contribute to or detract from competitive advantage?
How can an organization’s or product’s “reputation” contribute to or detract from competitive advantage?
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An organizations or products reputation can significantly impact its competitive advantage in several ways 1 Customer Trust and Loyalty A positive rep...Get Instant Access to Expert-Tailored Solutions
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
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