Question
How can Best Buy use customer segments/target markets, product service, consumer buying behavior, product mix, and pricing strategies to develop a marketing plan in order
How can Best Buy use customer segments/target markets, product service, consumer buying behavior, product mix, and pricing strategies to develop a marketing plan in order to meet the company's marketing objectives and business needs?
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Consumer Behavior Buying, Having and Being
Authors: Michael R. Solomon
11th edition
978-0133451153, 133450899, 133451151, 978-0133450897
