How can buzz marketing make a brand. Please give five examples?

Integrated Marketing Communications

Topics:

Buzz Marketing, Guerrilla Marketing, Lifestyle Marketing, Experiential Marketing

Learning Objectives:

Students will gain an understanding of the different alternative marketing tools to use for effective product placement and branded entertainment. Students will develop an alternative marketing campaign applicable to a global environment.

4. Written Assignment

For this assignment you are tasked with creating and initiating a buzz marketing campaign for your chosen product/service at your Southern States University campus. First, think about who you would like to recruit as your brand ambassadors. Your first task, therefore, is to design a flyer to post around campus announcing that you want to hire brand ambassadors. Before you can design the flyer, you must decide on the relationship the ambassador will have with your business and the type of reward or payment he/she will receive. After you design the flyer, your second task is to design a buzz marketing program that you believe the new brand ambassador should use on your campus.

Please support all your decisions with the rational behind it. Be as specific as possible! Your paper should include the flyer for recruiting the brand ambassador. Additionally, be very specific about the buzz marketing campaign the new brand ambassador will use.