How can Christine Paige address management's desire to see evidence that the campaign has resulted in increased enrollment or other similar "hard metrics"? Moving forward, which marketing metrics should be used to track the progress of Kaiser's marketing programs, given the organization's business and marketing goals?How can Christine Paige address management's desire to see evidence that the campaign has resulted in increased enrollment or other similar "hard metrics"? Moving forward, which marketing metrics should be used to track the progress of Kaiser's marketing programs, given the organization's business and marketing goals?