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how can customers be co producers of new innovated services and not as such in case of new products development (NPD)?
how can customers be co producers of new innovated services and not as such in case of new products development (NPD)?
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Exploring Strategy Text And Cases
Authors: Gerry Johnson, Richard Whittington, Patrick RegnÈr, Kevan Scholes, Duncan Angwin
12th Edition
1292282517, 978-1292282510
