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How can environmental scanning be used to identify and analyze emerging technologies and their potential impact on the marketing strategy of a company in the
How can environmental scanning be used to identify and analyze emerging technologies and their potential impact on the marketing strategy of a company in the renewable energy sector?
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Environmental scanning is a crucial process for companies operating in dynamic industries like renewable energy It involves systematically gathering analyzing and interpreting information about extern...
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Global Strategy
Authors: Mike W. Peng
5th Edition
0357512367, 978-0357512364
