How can firms align their supply management and enterprise/BU objectives? Describe overall category strategy development What role does analysis play? What entails strategy development & implementation? Describe how to use the strategy matrix Understand SWOT and how it is relevant to assessing Internal & External Environment Market Analysis Understand Porter's 5 Forces and PEST (including video), and the key outcomes thereof nalysis What is a Spend analysis? What are the ways to summarize spend (e.g., spend by category)? Know the basic spend data and spend analysis techniques What actions are typically taken after spends analysis? d Analysis Give the basic elements of category demand, analysis, and capacity planning Who are often key stakeholders to a category strategy? Week 4 supplemental slide on Apple OLED-production plan impacts