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how can I understand Herzberg's business theory : Negative KITA Positive KITA Hygiene factors Motivators Dissatisfiers Satisfiers Horizontal job loading Vertical job loading Job enlargement

how can I understand Herzberg's business theory :

Negative KITA
Positive KITA
Hygiene factors
Motivators
Dissatisfiers
Satisfiers
Horizontal job loading
Vertical job loading
Job enlargement
Job enrichment

what exactly he wants us to know. plz help me to better understand his idea

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