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How can Just Eat Takeaway.com's subsidiaries in Portugal and Romania navigate the unique challenges and obstacles present in the corporate liquidation process in the food

How can Just Eat Takeaway.com's subsidiaries in Portugal and Romania navigate the unique challenges and obstacles present in the corporate liquidation process in the food delivery industry?

  • What specific challenges and obstacles are unique to the food delivery industry in these countries?
  • How do these challenges and obstacles affect the liquidation process for Just Eat Takeaway.com's subsidiaries in Portugal and Romania?

Reference: Despite its success, Just Eat Takeaway.com has faced several challenges along the way, including intense competition, changes in customer behavior, and financial difficulties. In Portugal, it acquired a local food delivery platform called Pizza.pt in 2018, which had struggled to compete with other established players in the market. In spite of the company's efforts to turn the business around, Pizza.pt continued to incur losses, leading to its liquidation in 2020. In Romania, Just Eat Takeaway.com acquired another local food delivery platform, foodpanda, in 2018. However, the company faced intense competition from other players like Glove, Uber Eats, and Bolt Food in the market, which impacted its financial performance. In addition, the COVID-19 pandemic had a significant impact on the food delivery industry, with a decline in demand leading to further losses for the company. As a result, Just Eat Takeaway.com decided to liquidate the business in Romania as well.

The liquidation of Just Eat Takeaway.com's subsidiaries in Portugal and Romania was part of a larger deal with Delivery Hero. In December 2020, Just Eat Takeaway.com announced the sale of its entities in Portugal and Italy to Delivery Hero for a total consideration of 2.3 billion euros. In January 2021, the company also announced the sale of its operations in Romania to Delivery Hero for a total consideration of 170 million euros. As part of the deal, the Portuguese/Romanian entity will be liquidated, and its operations will be transferred to Delivery Hero by 2023. The liquidation process can be complex, requiring careful organization and execution to ensure that all parties are compensated equitably. However, it can also assist organizations in concentrating their efforts on their core activities and enhancing their financial performance while allowing stakeholders to recover their investments.

Just Eat Takeaway.com's decision to liquidate its subsidiaries in Portugal and Romania was not taken lightly, but it was necessary to ensure the company's long-term success and competitiveness in the online food delivery industry. To remain competitive, organizations must be adaptable, creative, and responsive to change. Just Eat Takeaway.com has proved this capability by adjusting to shifting customer behavior and industry trends. Just Eat Takeaway.com's decision to dissolve its businesses in Portugal and Romania was ultimately a strategic move to consolidate its operations and concentrate on more lucrative areas. The company has encountered numerous obstacles during its history, but its capacity to adapt and develop has allowed it to remain a market leader in the online meal delivery industry.

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