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How can leaders leverage storytelling, symbolism, and metaphor to evoke emotional resonance and foster collective buy-in to the organizational vision, transcending rational appeals and cognitive
- How can leaders leverage storytelling, symbolism, and metaphor to evoke emotional resonance and foster collective buy-in to the organizational vision, transcending rational appeals and cognitive arguments ?
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Understanding Cross Cultural Management
Authors: Marie Joelle Browaeys, Roger Price
3rd Edition
1292015896, 978-1292015897
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